I’m a Year 4 Integrated BBA student at CUHK ,concentrating in Marketing. I have a diverse experience in several digital campaigns, market research and branding strategies. Through these experiences, I truly enjoy the process of using creativity to tackle different real business challenges.
Let’s connect to explore innovative ideas and opportunities!
Integrated BBA (Marketing Major)
Expected Graduation: June 2025
GPA: 3.8/4.0
Relevant Coursework: Digital Marketing, Consumer Behavior, Strategic Brand Management, Data Analytics for Business
The Startup Growth Marketing Challenge (2024)
- Proposed an innovative digital marketing campaign for a new product,
earning a spot in the finals.
...
SHBC Asia Pacific Business Case Competition (2023)
- Developed a comprehensive business strategy for a banking client.
...
CUHK Marketing Society Case Competition (2022)
- Led a team to create a data-driven marketing plan, achieving 2nd place.
Marketing Intern -AAA Digital Marketing Agency, Hong Kong
June 2024 – August 2024
- Designed and executed digital marketing campaigns using Google Ads and Facebook Ads Manager,
resulting in a 20% increase in client engagement.
- Conducted market research and competitor analysis to improve campaign strategies.
- Created content for social media platforms, increasing follower growth by 15%.
...
Brand Management Intern -ABC Consumer Goods Co., Hong Kong
May 2023 – July 2023
- Supported the launch of a new product line by conducting market research
and preparing promotional materials.
- Monitored and analyzed sales data to provide valuable insights for future campaigns.
President -The Marketing Society of CUHK
March 2022 - February 2023
- Organized workshops, guest lectures, and networking events
for over 200 members.
